Course
Course Overview
This one‑day practical program provides marketing professionals with a clear and up‑to‑date understanding of how AI is transforming modern marketing. Designed for non‑technical audiences, the course focuses on how AI can improve content creation, campaign planning, customer insights, personalization, lead generation and marketing performance analysis. Participants will learn how to use AI to work more efficiently, make data‑driven decisions, enhance customer engagement and optimize marketing outcomes while maintaining brand consistency, ethical standards and customer trust.
What you will learn
Understand how AI is applied across modern marketing functions and campaigns.
Use AI to improve content creation, campaign planning and audience engagement
Generate insights from customer and marketing data to support better decisions.
Personalize marketing communications and customer experiences at scale.
Improve productivity through workflow optimization and marketing automation.
Measure campaign effectiveness and identify opportunities for improvement.
Apply responsible AI practices that protect brand reputation and customer trust.
Who This Course Is For
This course is designed for marketing professionals, digital marketers, content creators, brand managers, marketing coordinators, campaign managers, social media professionals, marketing analysts and marketing leaders who want to leverage AI to improve marketing effectiveness without requiring technical expertise.
Before You Start
No technical expertise is required. Participants should be familiar with basic marketing concepts such as campaigns, content creation, customer engagement and performance measurement. Experience with digital marketing channels is helpful but not mandatory.
Course Overview
Duration: 1 Day
Course ID : NUV-AIMKT-101
Case-based learning
Expert-led sessions & Interactive workshops
Practical strategy exercises
Start your AI journey today.
Module 1 : Introduction to AI
● What is Artificial Intelligence : Understand AI, machine learning and generative AI in simple marketing terms. ● How AI Works : Learn how AI processes information, identifies patterns and generates outputs. ● Types of AI : Explore predictive AI, generative AI and automation‑focused AI systems. ● AI in Marketing : Review real-world examples of AI across content, advertising, customer engagement and analytics.
Module 3 : Customer Insights, Segmentation & Personalization
● Understanding Customer Behavior : Identify trends, preferences and engagement patterns. ● Audience Segmentation : Create audience groups based on behavior and interests. ● Personalized Marketing : Tailor content and messaging for greater relevance and engagement. ● Practical Exercise : Develop personalized campaign approaches for multiple customer segments.
Module 3 : Prompting for Controlled & Structured Outputs
● Prompt Engineering as Control : Using prompts as a mechanism to guide system behavior. ● Structured Prompt Framework : Task, Context, Constraints, Format and Output definition. ● Advanced Prompting Techniques : Role prompting, step-wise prompting and structured output formats. ● Hands‑On Lab : Design prompts for structured reports and analytical workflows.
Module 4 : AI for Digital Marketing & Customer Engagement
● Social Media Optimization : Improve audience engagement and content effectiveness. ● Email & Communication Strategy : Enhance messaging, subject lines and customer journeys. ● Customer Journey Mapping : Identify opportunities to improve engagement across touchpoints. ● Hands‑On Lab : Create an AI-supported engagement strategy for a customer journey.
Module 5 : Marketing Analytics & Performance Optimization
● Data-Driven Marketing : Use AI to identify trends and opportunities in marketing data. ● Campaign Performance Analysis : Evaluate engagement, conversions and customer response. ● Marketing Forecasting : Support planning and budget allocation with predictive insights. ● Practical Exercise : Analyze campaign results and generate recommendations for improvement.
Module 6 : Productivity, Automation & Marketing Operations
● Marketing Workflow Optimization : Improve the efficiency of planning, execution and reporting activities. ● Reducing Repetitive Work : Automate recurring marketing tasks and routine communications. ● Team Productivity : Enable faster collaboration, content review and campaign management. ● Use Case Workshop : Identify automation opportunities within marketing operations.
Module 7 : Responsible AI, Brand Governance & Compliance
● Brand Consistency : Ensure AI-generated content aligns with brand guidelines and tone. ● Ethical Marketing : Understand transparency, fairness and responsible use of AI. ● Privacy & Data Protection : Handle customer information safely and responsibly. ● Governance Practices : Apply review processes and human oversight to AI-assisted marketing activities.
Module 8 : Capstone - Building an AI-Enabled Marketing Strategy
● Identifying High-Impact Use Cases : Select AI opportunities with measurable marketing value. ● Campaign Workflow Design : Integrate AI into planning, content creation and optimization processes. ● Performance & ROI Framework : Define KPIs and success measures for AI-enabled marketing initiatives. ● Action Plan : Develop a practical roadmap for implementing AI within marketing teams.
You will learn how to use various trending and in‑demand AI tools that can support marketing work in practical ways by :
Deliverables
The Final Certification Exam will be conducted on the Certify Assessment (UK) and successful candidates will be awarded officially recognized credentials.